Barcelona just beat Manchester United in this year's Champions League match. This - and my previous beverages post - combine to bring back interesting memories. I went to the Champions League in Istanbul to watch an amazing soccer ("football") match between AC Milan and Liverpool. What a crazy spectacle! Lots of inebriated, rowdy (read: rabid!), knowledgeable, passionate fans.
The funny thing is that Heineken - with whom I have a complicated relationship (more at another time) - bought up what seemed like half the 100,000 seat stadium. Supposedly for "clients" and "branding"...ha ha! It was an excuse to send all the employees to a soccer match. The funniest thing for me is that Liverpool had Carlsberg on their jerseys and got infinitely more exposure. (by the way we signed a licensing agreement and brewed Carslberg in Egypt before selling the brewery to Heineken)
Cheers again!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment