Hats off to Red Bull - creating a multibillion dollar market from caffeine, sugar and taurine - the evolution of Coke and Pepsi's peddling of colored carbonated sugar water into a global empire.
What a marketing machine - and we continue to buy it! First, getting all the "ravers" and party animals to mix Red Bull with vodka - perk up while you drink down...throw in a few bans from commercially insignificant countries...add a couple of deaths that the company can hold at complete arm's length and not accept any culpability...
And now the latest - the new cola has been banned in Germany for traces of cocaine. By the way we're full circle - how do you think Coca-Cola got its name? (Hint - what's the trademark bottle inspired from?)
For me - once a Ranger always a Ranger - and once a beer / beverages guy always a beer / beverages guy...
Cheers!
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